{"id":5185,"date":"2025-04-16T19:39:48","date_gmt":"2025-04-16T19:39:48","guid":{"rendered":"https:\/\/loomandfiber.com\/blog\/?page_id=5185"},"modified":"2026-10-01T09:02:06","modified_gmt":"2026-10-01T04:02:06","slug":"about-us","status":"publish","type":"page","link":"https:\/\/loomandfiber.com\/blog\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<style>\n.lf-about{max-width:1120px;margin:0 auto;padding:64px 24px;color:#0f172a;font-family:Roboto,Arial,sans-serif}.lf-about *{box-sizing:border-box}.lf-about h1,.lf-about h2,.lf-about h3{font-family:Jost,Arial,sans-serif;color:#0f172a}.lf-about h1{max-width:900px;margin:12px 0 20px;font-size:clamp(42px,7vw,76px);line-height:1.03;letter-spacing:-.035em}.lf-about h2{margin:0 0 18px;font-size:clamp(28px,4vw,42px);line-height:1.15}.lf-about h3{margin:0 0 8px;font-size:23px}.lf-about p,.lf-about li{font-size:18px;line-height:1.72}.lf-about a{color:#005ee9;text-decoration-thickness:2px;text-underline-offset:3px}.lf-about__eyebrow{margin:0;color:#0067ff;font-size:14px!important;font-weight:700;letter-spacing:.14em;text-transform:uppercase}.lf-about__lead{max-width:820px;margin:0;font-size:22px!important;color:#364151}.lf-about__hero{padding:56px;border:1px solid #d1dae5;border-top:6px solid #0067ff;background:#f8fbff}.lf-about__section{padding:56px 0;border-bottom:1px solid #d1dae5}.lf-about__grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.lf-about__card{padding:28px;border:1px solid #d1dae5;background:#fff}.lf-about__card p:last-child,.lf-about__card ul:last-child{margin-bottom:0}.lf-about__role{margin:0 0 20px;color:#0067ff;font-weight:700}.lf-about__steps{margin:24px 0 0;padding:0;counter-reset:lf-step;list-style:none}.lf-about__steps li{position:relative;margin:0 0 18px;padding:22px 24px 22px 72px;border-left:4px solid #0067ff;background:#f8fbff;counter-increment:lf-step}.lf-about__steps li:before{content:counter(lf-step);position:absolute;left:24px;top:20px;width:30px;height:30px;border-radius:50%;background:#0067ff;color:#fff;font-size:15px;font-weight:700;line-height:30px;text-align:center}.lf-about__principles{margin:0;padding-left:22px}.lf-about__principles li{margin-bottom:12px}.lf-about__note{padding:28px;border:1px solid #d1dae5;background:#f8fbff}.lf-about__contact{padding:42px;background:#0f172a;color:#fff}.lf-about__contact h2,.lf-about__contact a{color:#fff}.lf-about__contact p{max-width:760px}.lf-about__reviewed{margin:24px 0 0;color:#64748b;font-size:14px!important}@media(max-width:767px){.lf-about{padding:32px 18px}.lf-about__hero{padding:30px 24px}.lf-about__section{padding:38px 0}.lf-about__grid{grid-template-columns:1fr}.lf-about p,.lf-about li{font-size:17px}.lf-about__lead{font-size:19px!important}}\n<\/style>\n<p><main class=\"lf-about\"><\/p>\n<header class=\"lf-about__hero\">\n<p class=\"lf-about__eyebrow\">About Loom &amp; Fiber<\/p>\n<h1>Careful textile guidance, made clear.<\/h1>\n<p class=\"lf-about__lead\">Loom &amp; Fiber is an independent educational publication about fabrics, home textiles, material care, and practical textile choices. Our goal is to turn technical information into useful guidance readers can understand, check, and apply.<\/p>\n<\/header>\n<section class=\"lf-about__section\" aria-labelledby=\"editorial-leadership\">\n<div class=\"lf-about__grid\">\n<div>\n<p class=\"lf-about__eyebrow\">Editorial leadership<\/p>\n<h2 id=\"editorial-leadership\">Who is responsible for the site<\/h2>\n<\/p><\/div>\n<div class=\"lf-about__card\">\n<h3>Subhan Ali<\/h3>\n<p class=\"lf-about__role\">Site Manager and Publishing Lead<\/p>\n<p>Subhan oversees topic selection, publishing, article maintenance, and the application of the editorial standards described on this page. He coordinates the research and review process and is responsible for correcting material errors brought to the publication&#8217;s attention.<\/p>\n<p>Loom &amp; Fiber does not use a job title as a substitute for evidence. Articles are expected to show their reasoning, distinguish established facts from practical guidance, and avoid unsupported claims of expertise or testing.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"lf-about__section\" aria-labelledby=\"coverage\">\n<p class=\"lf-about__eyebrow\">Our scope<\/p>\n<h2 id=\"coverage\">What we cover<\/h2>\n<div class=\"lf-about__grid\">\n<div class=\"lf-about__card\">\n<h3>Fibers and fabrics<\/h3>\n<p>Fiber origins, fabric construction, weave and knit structures, performance characteristics, terminology, and comparisons between materials.<\/p>\n<\/div>\n<div class=\"lf-about__card\">\n<h3>Care and maintenance<\/h3>\n<p>Washing, drying, stain treatment, storage, shrinkage prevention, and material-specific care\u2014with safety limitations stated where relevant.<\/p>\n<\/div>\n<div class=\"lf-about__card\">\n<h3>Home textiles<\/h3>\n<p>Practical guidance for bedding, curtains, cushions, rugs, carpets, upholstery, and other textile products used in everyday spaces.<\/p>\n<\/div>\n<div class=\"lf-about__card\">\n<h3>Buying and sourcing<\/h3>\n<p>How to assess composition, construction, weight, durability, comfort, care requirements, and suitability for a particular use.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lf-about__section\" aria-labelledby=\"process\">\n<p class=\"lf-about__eyebrow\">Editorial process<\/p>\n<h2 id=\"process\">How we create and review articles<\/h2>\n<ol class=\"lf-about__steps\">\n<li><strong>Define the reader&#8217;s question.<\/strong> We identify the intended use, material, and conditions so the article answers a specific problem rather than offering vague advice.<\/li>\n<li><strong>Research the subject.<\/strong> We prioritize primary and technically grounded references such as fiber and textile organizations, standards bodies, government or university resources, and manufacturer care documentation.<\/li>\n<li><strong>Cross-check important claims.<\/strong> Material properties, safety guidance, care temperatures, and comparison claims should be checked against more than one reliable reference when practical.<\/li>\n<li><strong>Separate fact from recommendation.<\/strong> Articles distinguish measurable material characteristics from preferences, general rules, and context-dependent advice.<\/li>\n<li><strong>Edit for accuracy and clarity.<\/strong> Before publication, content is reviewed for unsupported statements, internal contradictions, unclear instructions, and misleading certainty.<\/li>\n<li><strong>Revisit published guidance.<\/strong> We update articles when better evidence, clearer explanations, or material corrections are needed.<\/li>\n<\/ol>\n<\/section>\n<section class=\"lf-about__section\" aria-labelledby=\"evidence\">\n<div class=\"lf-about__grid\">\n<div>\n<p class=\"lf-about__eyebrow\">Evidence standards<\/p>\n<h2 id=\"evidence\">What readers should expect<\/h2>\n<\/p><\/div>\n<div>\n<ul class=\"lf-about__principles\">\n<li>Specific claims should be supported by relevant evidence, not repeated simply because they are common online.<\/li>\n<li>Comparisons should state the conditions that can change the answer, including fiber blend, fabric construction, finish, weight, and intended use.<\/li>\n<li>Care instructions should defer to a product&#8217;s care label when it conflicts with general guidance.<\/li>\n<li>Safety-sensitive advice should explain limitations and identify when professional help is the safer choice.<\/li>\n<li>Sources should be selected for relevance and authority, not merely because they rank highly in search results.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"lf-about__section\" aria-labelledby=\"testing\">\n<p class=\"lf-about__eyebrow\">Testing policy<\/p>\n<h2 id=\"testing\">Research-based guidance versus hands-on testing<\/h2>\n<div class=\"lf-about__note\">\n<p>Most Loom &amp; Fiber articles are research-based explainers. We only describe content as hands-on tested when an original evaluation was actually performed.<\/p>\n<p>When we report a test, the article should identify the material or product, method, relevant conditions, observations, and practical limitations. If those details are absent, readers should understand the article as researched guidance\u2014not as a laboratory test, product certification, or substitute for the manufacturer&#8217;s instructions.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"lf-about__section\" aria-labelledby=\"corrections\">\n<p class=\"lf-about__eyebrow\">Accountability<\/p>\n<h2 id=\"corrections\">Corrections and updates<\/h2>\n<p>Accuracy matters more than preserving an earlier version of an article. When we confirm a meaningful factual error, unsafe instruction, broken reference, or misleading statement, we correct it and review related guidance where appropriate. Substantial updates may also revise publication or modification information so readers can judge how current the page is.<\/p>\n<p>If you believe an article contains an error, please identify the page, disputed statement, and any supporting source through our <a href=\"https:\/\/loomandfiber.com\/blog\/contact-us\/\">Contact Us page<\/a>. We review specific, evidence-based corrections as a priority.<\/p>\n<\/section>\n<section class=\"lf-about__contact\" aria-labelledby=\"contact\">\n<h2 id=\"contact\">Questions, corrections, or topic suggestions?<\/h2>\n<p>Contact the editorial team through our <a href=\"https:\/\/loomandfiber.com\/blog\/contact-us\/\">contact form<\/a>. Information about how submitted details are handled is available in our <a href=\"https:\/\/loomandfiber.com\/blog\/privacy-policy\/\">Privacy Policy<\/a>.<\/p>\n<\/section>\n<p class=\"lf-about__reviewed\">Editorial standards last reviewed: October 1, 2026.<\/p>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Loom &#038; Fiber researches, reviews, updates, and corrects its fabric and home-textile guidance.<\/p>\n","protected":false},"author":1,"featured_media":5186,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5185","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Loom &amp; Fiber | Editorial Standards &amp; Review Process<\/title>\n<meta name=\"description\" content=\"Learn how Loom &amp; Fiber researches, reviews, 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